London based Video Production

How Could Video Enhance Your Business Marketing?

Video is a dynamic way to engage with people. More than any other type of media content, video can inspire, excite, motivate and entertain. This makes it the perfect medium for building a narrative about your brand and it can help you develop engagement with potential clients while maintaining relationships with your existing client base.

Video can capture powerful client testimonials about your business or brand, demonstrate your products or services, improve staff training and development, and much more. It will work across your social media platforms, widening your reach and giving you a greater return on your investment.

How Effective Is Video as a Business Marketing Tool?

There are many statistics that endorse the power and effectiveness of video. In 2020, 92% of marketers said that it was an important part of their marketing strategy. This growth from 78% in 2015 shows the increasing importance of video as a business communications tool.

It’s acknowledged that people will engage more with a website with video content than on one without. Video can also have an impact on decision-making when people are looking to buy a product or service.

It’s Achievable for You

Video marketing is no longer just for large organisations with big budgets. Increasingly, small and medium-sized businesses are successfully using video to engage more effectively with their target audiences.

Whatever the size of your business, it’s important to continually be proactive in getting your messages out there and maintaining your presence in your market sector. We can help you achieve that. Whether you just need a solo videographer/director or an entire crew we can provide the appropriate skills and resources to make your project a success and you could be pleasantly surprised at how cost-effective it could be.